![]() ![]() Our software services are designed specifically to simplify your omnipresent marketing efforts and make it as stress-free as can be.įor instance, in the previous example, the client could have received all of their email from our Email Octopus service, which allows you to build emails, design automated email journeys and track the effectiveness of your strategy. Let us help you build your omnipresent strategyĬreating an effective omnipresent strategy can be complicated, but it doesn’t have to be. All of the messages are related, but they differ subtly in the role they’re trying to play. Notice how the treatment differs across the different channels and timeline. That’s the power of omnipresent marketing in action. She adds her friend’s email and sends the referral. If her friend uses the code, she’ll receive another 10% coupon to be applied to a future purchase. The customer then receives another email a few days later inviting her to refer a friend to the site using a unique code that’s just for her. ![]() She’s loving her purchase and reflects that in a 5-star rating of the shoes she bought. Sometime later, the customer receives another email asking how she’s enjoying her purchase, and inviting her to review the product on the company’s website, which she does. She receives a confirmation email, and all of the ads featuring the shoes she purchased disappear, to be replaced by other, related products the company sells. This time, she clicks and completes the purchase. There, she is served another ad featuring the shoes she added to the cart. The customer reads the email but doesn’t bite, instead choosing to open Facebook. ![]() Also included in the email is a selection of other shoe models the customer might like, based on the pair she added to her cart. Before completing the purchase, however, the customer, a busy mom of three, abandons her cart and closes the browser.Ģ4 hours later, she receives an email from the company reminding her that she can apply the 10% discount to her purchase, and what shoes are featured? That’s right: the exact pair she abandoned in her cart earlier. After a few minutes of browsing, they eventually add a pair of shoes to their online cart.Ĭontinuing to browse the site after adding the shoes to their cart, a chat window pops up offering to answer any questions the customer may have about the shoes. The customer agrees to do so, then continues shopping on the site. Upon landing on their website, a new visitor might be greeted with a pop-up offering them 10% off their first purchase if they agree to provide an email address. Let’s look at an example:Ī company that sells shoes and performance apparel might operate a retail store and an e-Commerce storefront. In short, omnipresence in marketing is an approach to speaking to prospective customers that views them holistically, communicating with them across channels in different ways depending on how they interact with each channel – and how they’ve interacted with other messages from your company. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |